The morning after

Pub industry trade publication The Morning Advertiser also explored this theme for the obvious marketing potential, face offs between beers from the different Euro 2016 nations rather than a full list for all of them. They manage to get the Swiss Hürlimann (or a picture of it at least-bear in mind that it could be the Shepherd’s Neame brewed on license version) and an Icelandic beer. I had predicted Iceland to be probably the most difficult country to track down but in fact picked up an Icelandic craft beer at a shop just a couple of minutes from my workplace, and even saw it in one other specialist beer shop since. I must add however that it is not the positively terrifying Icelandic whale’s testicle craft beer. Different ball game that.



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