Pub industry trade publication The Morning Advertiser also explored this theme for the obvious marketing potential, face offs between beers from the different Euro 2016 nations rather than a full list for all of them. They manage to get the Swiss Hürlimann (or a picture of it at least-bear in mind that it could be the Shepherd’s Neame brewed on license version) and an Icelandic beer. I had predicted Iceland to be probably the most difficult country to track down but in fact picked up an Icelandic craft beer at a shop just a couple of minutes from my workplace, and even saw it in one other specialist beer shop since. I must add however that it is not the positively terrifying Icelandic whale’s testicle craft beer. Different ball game that.